Alice Andrade Portfolio

01 / 07Visit SPA tourism app that plans your days in São Paulo

Client · Horizon
Mobile app
UX/UI

The challenge

Tourists visiting a city as large as São Paulo jump between apps and websites to decide where to go, what to eat and how to organise their days. The goal was to bring all of it into one simple experience.

Research

I ran user interviews, surveys and usability tests. The pain point was clear: there is so much to do that visitors felt overwhelmed and struggled to organise an efficient itinerary.

The solution

The itinerary builder became the core of the app. Users enter where they are and how many days they'll stay, and Visit SP builds a day-by-day plan grouped by neighbourhood.

My role

Product Designer at Horizon, leading design end to end alongside front-end and back-end developers. The app was launched and delivered to the client.

Research
Information architecture
User flows
Wireframes
Hi-fi UI
Handoff

Key insightTourists don't need more options. They need help choosing and organising them.

Custom itineraries by location and trip length
Audio guides in several languages
Search & map for food, hotels and events
Free restrooms map

How research shaped the product

ListenInterviews and surveys with tourists about how they plan a trip to São Paulo.
Find the painSo much to do that visitors felt lost and wasted time organising their days.
DecideDon't add more options. Help people choose and put them in order.
Build & testThe itinerary builder, grouped by neighbourhood, refined through usability tests.

The journey, screen by screenScroll sideways →

Home screen — **01Home**Search the city and join the community

Search results for São Paulo with category filters — **02Explore**Places, hotels, food and transport by category

Itinerary builder showing a 3-day plan by neighbourhood — **03Build an itinerary**Location + number of days = a plan grouped by neighbourhood

Audio guide hub with last visit, nearby attractions and favourites — **04Audio guides**Pick up where you left off, or find what's nearby

Pinacoteca attraction page with progress and language selector — **05Attraction**Progress, parts, length and language at a glance

Audio player with transcript and waveform — **06Listen**Player with live transcript and sleep mode

Map of free public restrooms by neighbourhood — **07Free restrooms**Public restrooms by neighbourhood, for long days out

02 / 07Solar Monitoring PlatformReal-time monitoring of solar installations, designed for Ford

Client · Ford
Horizon
Web platform

The challenge

When a solar panel failed, customers took a long time to notice and even longer to tell the company. Systems underperformed, repairs were delayed and customers lost money without realising it.

Research

Interviews, surveys and usability tests with the company team and panel owners showed that the problem wasn't the failures themselves but how long it took to notice them. That made real-time alerts and clear status the core of the platform.

The solution

One platform for two audiences. The company monitors every installation on a dashboard and a map, gets an alert the moment something breaks and sends a technician straight away. Customers see their system's performance, energy generated and money saved.

Outcome

A reactive process became a proactive one: problems are spotted in real time, repairs happen sooner and customers can see their investment working.

Dashboard: plant status, communication signal, energy, savings and a map of plants across Brazil

Before → afterThe customer used to report the problem. Now the company spots it first.

Dashboard status, energy and savings
Plant map coloured by status
Smart alerts by component and severity
Plant details by panel, inverter and string

The repair journey, before and after

Before: reactive

A panel or inverter fails.
The system keeps producing less, and nobody notices.
Days later, the customer finally notices.
The customer calls the company.
A technician is scheduled. Money has already been lost.

After: proactive

A panel or inverter fails.
The platform raises an alert straight away, with the component and severity.
The company sees it on the map and sends a technician.
The customer follows the status and their savings in the app.

03 / 07FEF BahiaManagement app, sales decks and social campaign for a football federation

Client · FEF Bahia
Product
Visual identity
Campaign

The client

The Federação das Escolas de Futebol da Bahia supports, certifies and develops community football schools across the state, using sport as a tool for social change.

The challenge

Schools run on passion but little structure, tracking athletes, attendance and payments on paper or in chat apps. At the same time FEF was launching a statewide programme with the Ministry of Sport, covering all 417 municipalities in Bahia, and had to win over coaches, families and sponsors.

What I designed

Management app with athlete profiles, categories and attendance, a training schedule that alerts parents an hour before, payments and donations, and a library of training drills.
Visual identity system of colour, type, graphic elements and layouts used everywhere (the logo was supplied by the client).
Two commercial decks: the programme and sponsorship tiers, and a tailored proposal for a corporate sponsor.
Instagram campaign: three carousels and a single post covering the founder's story, the launch, the benefits and a call to action.

R$ 9.9Min planned investment for the programme the campaign launched

Training schedule with alerts to parents an hour before

Management app, screen by screenScroll sideways →

01Coach profileRating, school and athletes

My athletes: Everyone in one list — **02My athletes**Everyone in one list

New athlete: Personal, sport, contact and school data — **03New athlete**Personal, sport, contact and school data

Athlete details: Position, absences, category — **04Athlete details**Position, absences, category

Categories: Groups like U9 and U13 — **05Categories**Groups like U9 and U13

Attendance: Tick who was absent — **06Attendance**Tick who was absent

Schedule: Sessions with a 1-hour alert to parents — **07Schedule**Sessions with a 1-hour alert to parents

Finance: Charges, invoices and income chart — **08Finance**Charges, invoices and income chart

Charge: Bill a parent, save it as recurring — **09Charge**Bill a parent, save it as recurring

Payment history: Open and paid months — **10Payment history**Open and paid months

Invoice: Shareable receipt — **11Invoice**Shareable receipt

Training methods: Drills by category and type — **12Training methods**Drills by category and type

Drill: Sets, reps and a demo — **13Drill**Sets, reps and a demo

Watch: Video with comments from coaches — **14Watch**Video with comments from coaches

Instagram campaignScroll sideways →

Carousel 3: A FEF não forma apenas times

Commercial presentations

Deck cover: Seletivas e Copa Oficial FEF Bahia 2025

Deck slide: deliverables for certified schools

Sponsorship proposal cover: Mostre o seu talento

04 / 07PsiPassMental health support as a corporate benefit

Client project
Mobile app
Two user types

The challenge

Companies need to support their employees' mental health, but finding the right professional is slow, expensive and confusing. PsiPass bridges employees and psychologists, and gives psychologists a new way to reach clients.

Research

Interviews, surveys and usability tests with both audiences. Employees wanted quick, low-friction access to support. Psychologists wanted an easier way to manage their schedule and find new clients.

Two users, one platform

Employees check in on their mood, explore self-care content and book discounted sessions through their company. Psychologists offer their services, manage availability and run video sessions.

My role

End-to-end design: research, information architecture, flows, wireframes and high-fidelity UI for both experiences.

PsiPass home: daily mood check-in, self-care suggestions and psychologists

Virtual waiting room: Toc… Toc… You're knocking on the door

Detail I'm proud ofA virtual waiting room. You "knock" on the therapist's door before the session starts.

Corporate onboarding by work email
Daily mood check-in
Find a psychologist
Self-care library offline

Designing for two sides

Two audiencesInterviews and surveys with employees and with psychologists.
Two needsEmployees want fast, low-effort access. Psychologists want a simpler agenda and new clients.
One door, two pathsA single app that splits at the first screen: "I'm a psychologist" or "I'm an employee".
Make it humanMood check-in, self-care content and a waiting room that softens the start of therapy, checked in usability tests.

The journey, screen by screen

01Who are you?One app, two experiences

Corporate email field — **02Company check**Work email confirms the benefit

Plan selection — **03Plans**Pick the plan that fits now

Home with mood check-in — **04Home**Mood check-in and suggestions for today

Explore: meditations, psychologists, exercises — **05Explore**Meditations, psychologists and exercises

List of psychologists with tags — **06Find a psychologist**Filter by approach and specialty

07ProfileApproach, audience, price, about

Weekly availability grid — **08Book a session**Pick a free slot on the week grid

Waiting room: Toc… Toc… — **09Waiting room**You knock, the therapist lets you in

Video session — **10Session**Video call inside the app

Guided meditation detail — **11Self-care**Guided meditation, 10 minutes

Downloads library — **12Library**Downloads for offline use

13My spaceAppointments and playlists

05 / 07Health PlusIntegrated public health management system

Client · Horizon
Web + mobile
5 days

The project

A web and mobile platform integrated with the Ministry of Health's information systems, built to cut operational costs, improve public health services and strengthen contingency planning.

What I did

Working with the IT manager, I reworked the system's visual identity with a more modern interface and a standard for colour and typography. A navigable high-fidelity prototype validated the MVP scope, and usability tests drove incremental improvements from user and manager feedback.

Briefing
Wireframe
Moodboard
Hi-fi desktop
Hi-fi mobile
Styleguide

Outcome

In five days the client had a validated MVP scope, a refreshed visual identity and a styleguide the developers could build from.

Tools

Figma, Notion, Miro, Google Meet

Health Plus homepage on laptop and phone

06 / 07Portal +Website and styleguide for a public health product family

Client · Horizon
Website
12 days

The project

Portal + helps municipal health departments run their operations with availability, quality and transparency of information, supporting public policy within Brazil's public health system (SUS).

What I did

I designed the website for its product family (ACS, ACE and PRO), built a high-fidelity prototype to validate the MVP and ran usability tests with users and managers.

Design system

A complete styleguide: product logos, brand and system colours with accessibility ratings, a type scale and button states.

Briefing
Wireframe
Moodboard
Hi-fi desktop
Hi-fi mobile
Styleguide

Portal + styleguide with logos, colours, typography and buttons

07 / 07LovePatasPet adoption you can trust

Study project
Mobile app
Research-led

The idea

A study project: an app that connects people who want to adopt a pet with nearby shelters and rescuers, making adoption simpler and friendlier.

The challenge

Making sure information about animals and shelters is genuine, to prevent fraud and animal exploitation.

Solutions

Shelter verification before any listing goes live
User reviews of shelters after adoption
Partnerships with trusted animal welfare organisations

Desk research
CSD matrix
Personas
Empathy maps
Information architecture
Wireframes

hi,i'm alice!

Selected work at a glance

Product design

UX research

UI & design systems

Brand & communication

casestudies

01 / 07Visit SPA tourism app that plans your days in São Paulo

The challenge

Research

The solution

My role

How research shaped the product

02 / 07Solar Monitoring PlatformReal-time monitoring of solar installations, designed for Ford

The challenge

Research

The solution

Outcome

The repair journey, before and after

Before: reactive

After: proactive

03 / 07FEF BahiaManagement app, sales decks and social campaign for a football federation

The client

The challenge

What I designed

04 / 07PsiPassMental health support as a corporate benefit

The challenge

Research

Two users, one platform

My role

Designing for two sides

05 / 07Health PlusIntegrated public health management system

The project

What I did

Outcome

Tools

06 / 07Portal +Website and styleguide for a public health product family

The project

What I did

Design system

07 / 07LovePatasPet adoption you can trust

The idea

The challenge

Solutions

brandidentity

UPNOW

Early Diagnosis

Mina Miçangas

Moinhos Closet

experience

Skills

Tools

Education

Languages

let's talk

hi,
i'm alice!

case
studies

brand
identity